What is High Intent?

Summary

High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form. It refers to the level of motivation or interest that a person has in a particular product or service and the probability that they will convert into a client.

What is high intent marketing?

In simple terms, high intent marketing is focused on reaching people who are actively looking for what a business has to offer. This audience has a clear need or desire for a product or service and is more likely to convert into a client than someone who is just browsing for information.

How do you identify high intent clients?

There are several indicators that can be used to identify high intent clients. These include search queries, website behaviour, and other online actions that signal an interest in a particular product or service. For example, someone who types "top 10 best laptops to buy today" into a search engine is likely to have a high intent to purchase a laptop soon. Similarly, a person who visits a product page multiple times or requests to speak to a team member may be considered a high intent prospective client.

What are the benefits of high intent marketing?

One of the key benefits of high intent marketing is that it allows businesses to focus their marketing efforts on people who are most likely to convert into clients. This can be a more efficient and cost-effective approach than trying to reach a broad audience. By targeting high intent clients, businesses can improve their return on investment (ROI) and generate more revenue.

How do you reach high intent clients?

There are several strategies that businesses can use to reach high intent clients. These include search engine optimisation (SEO), pay-per-click (PPC) advertising, and remarketing.

• SEO is the process of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords. By targeting keywords that are relevant to a business's products or services, they can attract more high intent clients who are actively searching for what they offer. For example, a business that sells security software may optimise their website for keywords such as "best security software" or "security software for tech companies."
• PPC advertising allows businesses to place ads on search engine results pages or other websites that target specific keywords or audience segments. By bidding on relevant keywords or targeting specific audiences, businesses can reach high intent clients who are actively searching for or interested in their products or services.
• Remarketing is a strategy that involves targeting people who have already interacted with a business's website or ads. By using cookies or other tracking technologies, businesses can show targeted ads to people who have visited their website or read their content but have not yet made a purchase. This can be an effective way to convert high intent clients who may need an extra nudge to complete their purchase.