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B2B Marketing Data Insights

Gain actionable intelligence with the latest B2B marketing statistics in our comprehensive reports. Our insights provide essential B2B industry insights to help marketers understand trends, benchmark performance, and optimise strategies across industries. Whether you are seeking data-driven guidance, competitive analysis, or insights into buyer behaviour, this collection highlights the metrics and research that power smarter B2B marketing decisions and more effective demand generation programs.

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Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference?

Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

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Article

15 min

Voice of the Buyer 2026

Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

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OUTLOOK

3 min

Voice of the Marketer 2026

2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

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OUTLOOK

3 min

The Day Zero List: How B2B Pipeline Is Won Before Buyers Start Looking

Day zero shapes the B2B buyer journey before day one. Learn how to improve brand visibility in AI search engines and build brand authority for AI discoverability.

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Article

11 min

Turn Proof into Pipeline: Navigating the Buying Shift in 2026

Explore how AI, shifting buyer behavior, and declining trust are reshaping B2B buying, and what companies must do differently to stay competitive in 2026.

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Webcast

45 min

All B2B Healthcare Marketing B2B Marketing Agency Insights B2B Marketing Data Insights Buying Journeys Case Studies Definitive B2B Marketing Guides INFUSE Webcasts Press Releases Demand Generation Demand Intelligence Account Based Marketing Lead Nurturing Content Marketing Channel and Partner Marketing

B2B Marketing Data Insights

The Day Zero List: How B2B Pipeline Is Won Before Buyers Start Looking Day zero shapes the B2B buyer journey before day one. Learn how to improve brand visibility in AI search engines and build brand authority for AI discoverability.

Article

11 min

Demand Marketer’s Guide to Intent Activation Learn how demand marketers can use buyer signals and intent data to identify in-market accounts, improve discoverability, and activate targeted campaigns that drive revenue.

Article

14 min

The Role of Social Media in the B2B Buying Process Explore how B2B marketers use social media to boost discoverability, influence decision-making, and drive conversions across the buying journey.

Article

14 min

6 Lead Nurturing Mistakes to Avoid Executive summary Effective lead nurturing involves transforming buyer signals into actionable demand intelligence to create and strengthen relationships with prospective buyers. However, with larger buying groups, buying journeys longer, and expectations higher, missteps can quickly erode trust and stall revenue growth. This article outlines six common lead nurturing mistakes and how to fix them. It […].

Article

14 min

How to Drive ROI with Demand Intelligence Executive summary B2B marketing requires deep insights to drive measurable business outcomes. Compiling demand intelligence is necessary to truly understand, engage, and influence prospects across the entire buyer journey. Integrating demand intelligence into your strategy drives higher program performance and deeper buyer engagement. This guide highlights the key trends and practices for applying demand intelligence […].

Article

18 min

INFUSE Insights Report: Voice of the Buyer 2025 Introduction Our third annual INFUSE Insights Voice of the Buyer report explores the continued defensive stance taken by B2B buying groups and the new, urgent need to optimise existing solutions and minimize risk. To put it bluntly, in 2025, organizations are prioritizing cutting fat over growing revenue. Our research also signals that buyers will focus […].

Outlook

2 min

FAQs

What are the most significant B2B marketing trends shaping the market today?

Key trends include increased use of AI-driven personalisation and engagement, a deep focus on establishing brand trust, enhanced analytics for demand generation, and deeper integration of buyer behaviour and intent data to drive targeted campaigns. Marketers are also focusing on omnichannel engagement to cater to evolving buyer preferences, and ensuring their efforts translate into measurable ROI across the buyer journey. To learn more, visit our Outlook 2026, showcasing results from proprietary research conducted with 2,300+ GTM leaders and B2B buyers.

Which B2B marketing stats are most useful for planning campaigns?

Metrics such as lead conversion rates, engagement scores, pipeline velocity, and account-based performance benchmarks provide actionable insights. Tracking these B2B marketing stats helps teams optimise messaging, channel selection, and budget allocation for maximum impact. However, the ideal set of B2B marketing stats to track depends on each campaign, organisation, and goals.

What are the best platforms for demand intelligence and market insight tracking?

INFUSE combines first- and third-party buyer data with intent signals to enable B2B marketers to identify in-market accounts, prioritise outreach, and tailor campaigns based on real-time buyer behaviour information. This data-driven approach empowers our clients to maximise the efficiency of their campaigns with on-flight optimisations, ensuring maximum ROI.

ENGAGE QUALIFIED, IN-MARKET BUYERS WITH THE RIGHT MESSAGING, AT THE RIGHT TIME

We offer in-depth insights into buyer behaviour with multi-level intent data analysis, accurately identifying in-market buyers fully aligned with your ICP to drive efficient targeting and optimise resource allocation